Campaign to Stem
Societal Violence

Publicizing Your Events

The Face of Enough is Enough on Your Campus and in Your Community

• Create short commercials with the Enough is Enough message to be broadcast on the campus television channel.
• Create a link on the institution's website for students, faculty, staff, and community members to view these commercials.
• Ask local TV stations to support your event by running these ads for the greater community.
• Ask faculty, staff, and organizations to show this video clip to their constituents in order to make people aware of the initiative and generate interest.

Role Model
Work with established student leaders, and get them on board with the campaign.

• Charge them with the task of getting people motivated and excited about participating in this campus initiative; they can act as Enough is Enough ambassadors.
• Give these students t-shirts or other branded "swag" prior to the event in order to introduce the idea to the campus and community.
• Ask these students to write a letter to the editor of the campus or community newspaper; they should express their opinions about violence in relationship to campus life.

Special Presentations About the Enough is Enough Campaign During Staff Trainings

• Allows students and staff to be more aware of this event and to advertise to the broader campus community.
• Allows residence halls to co-program for Enough is Enough Week events, or gives departments the opportunity to devise some of their own initiatives to get others involved (also helps avoid counter-programming).

T-shirt Design Contest

• Ask students to design a t-shirt for the campaign, and upload the entries on the institution's website. Then, ask students to vote for their favorite design, and distribute t-shirts with the winning design during Enough is Enough Week.

Buttons

• Many students like to display causes or interests in the form of buttons on backpacks and messenger bags. Create an appealing image to be displayed by students on campus. Buttons also have the advantage of being less expensive than t-shirts.

Facebook

• Create an Enough is Enough group and market the events through the members of the group.
• Market events to student leaders on campus and ask them to invite all friends and acquaintances from their institution.

Radio Ad

• Create a short audio clip to advertise the mission of the Enough is Enough campaign and events. Play on the campus or community radio station.
• Work with faculty in Communications (or other related fields) to integrate this into a class project.

Paper-Based Marketing

• Place table tents in the dining halls or student union/center.
• Have students or student leaders create attractive, student-friendly posters in a poster-creating contest, and select a few to mass produce and post throughout campus. Have these posters available on the institution's website for easy access for all (students, faculty, staff, community members, and business owners) to download, print, and post.
• Run an ad in the school and community newspapers.
• Feel free to use the Enough is Enough logo -- simply e-mail enough@naspa.org to obtain the best format for your purposes.

If You Feed Them, They Will Come

• Get a local business to attend a basketball game a week before the Enough is Enough events and hand out free food.
• Pass out Enough is Enough ribbons or other branding piece with the donations; Have a sportscaster make a plug for Enough is Enough events, and thank the vendor for the donations and community support.
• Have a half-time speaker address violence on campus.