Campaign to Stem
Societal Violence

Publicizing Your Events

The Face of Enough is Enough in Your Community

• Create short commercials with the Enough is Enough message.
• Post a link on websites of participating organizations for people to view the commercials.
• Ask local TV stations to support your event by running these ads for the larger community.
• Ask other community organizations to show these video clips to their constituents in order to make people aware of the initiative and generate interest.

Role Models
Work with established leaders, and get them on board with the campaign.

• Charge them with the task of getting people motivated and excited about participating in this initiative; they can act as Enough is Enough ambassadors.
• Give these individuals t-shirts or other branded "swag" prior to the event in order to introduce the idea to the community.
• Ask key individuals to write a letter to the editor of the local newspaper; they should express their opinions about school and/or campus violence in relationship to community life.

Special Presentations About the Enough is Enough Campaign During Board Meetings

• Make community leaders more aware of the planned events, giving them the opportunity to advertise to their broader constituencies.
• Identify additional community partners who can incorporate the anti-violence campaign within their current efforts or devise other initiatives. (This can also help avoid counter-programming).

T-shirt Design Contest

• Ask youth in the community to design a t-shirt for the campaign, and upload the entries on the organization's website. Then, ask community members to vote for their favorite design, and distribute t-shirts with the winning design during Enough is Enough Week.

Buttons

• Many people like to display causes or interests in the form of buttons, which also have the advantage of being less expensive than t-shirts. Create an appealing image to be displayed by community members.

Social Networking

• Create an Enough is Enough group and market the events through the members of the group.
• Market events to community leaders and ask them to invite friends and acquaintances.
• Connect with other communities participating in Enough is Enough.

Paper-Based Marketing

• Involve local restaurants by asking them to place table tents or include information with their menus.
• Have students or student leaders create attractive posters in a poster-creating contest, and select a few to mass produce and post around town in the windows of local businesses. Have these posters available on the organization's website for easy access for all to download, print, and post. Also have flyers available for those businesses willing to make available such materials.
• Run an ad in the school and community newspapers.
• Feel free to use the Enough is Enough logo -- simply e-mail enough@naspa.org to obtain the best format for your purposes.

Take Advantage of Community / Sporting Events

• Pass out Enough is Enough ribbons or other branding pieces.
• Have an emcee make a plug for Enough is Enough events, and thank any donor of the pieces handed out.
• If appropriate, arrange for a speaker to briefly address school / campus violence during the event.