Campaign to Stem
Societal Violence

Publicizing Your Events

The Face of Enough is Enough at Your School and in Your Community

• Create short commercials with the Enough is Enough message.
• Create a link on the school website for students, faculty, staff, and community members to view these commercials. Take advantage of tools like SchoolTube (www.schooltube.org) to spread your message further.
• Ask local TV stations to support your event by running these ads for the larger community. Create ads in a variety of languages if needed.
• Ask faculty, staff, and organizations to show this video clip to their constituents in order to make people aware of the initiative and generate interest.

Role Model
Work with established student leaders, and get them on board with the campaign.

• Charge them with the task of getting people motivated and excited about participating in this campus initiative; they can act as Enough is Enough ambassadors.
• Give these students t-shirts or other branded "swag" prior to the event in order to introduce the idea to the school and community.
• Ask these students to write a letter to the editor of the school or community newspaper; they should express their opinions about violence in relationship to school life.

Special Presentations About the Enough is Enough Campaign During In-Services

• Allows faculty and staff to be more aware of this event and to advertise to the broader campus community.
• Allows faculty the opportunity to identify ways to incorporate anti-violence campaign within curriculum or devise other initiatives (also helps avoid counter-programming).

T-shirt Design Contest

• Ask students to design a t-shirt for the campaign, and upload the entries on the school's website. Then, ask students to vote for their favorite design, and distribute t-shirts with the winning design during Enough is Enough Week.

 Use School Technology to Advertise Events

• Use your phone communication system to email reminders to parents and leave phone messages inviting them to your opening or keynote event.

Buttons

• Many students like to display causes or interests in the form of buttons on backpacks and messenger bags. Create an appealing image to be displayed by students on campus. Buttons also have the advantage of being less expensive than t-shirts.

Social Networking

• Use social networking tools, as appropriate for your school. If your school is already using Facebook or another social networking platform, consider creating an Enough is Enough group to market the events through the members of the group.
• Connect with other schools participating in Enough is Enough.

Paper-Based Marketing

• Mail information to parents with basic campaign information and a list of Enough is Enough related events.
• Create a flyer and ask community and religious organizations to distribute during their meetings/services.
• Place table tents advertising events in cafeteria, main office, and other high-traffic areas, as appropriate.
• Have students or student leaders create attractive, student-friendly posters in a poster-creating contest, and select a few to mass produce and post around school. Have these posters available on the institution's website for easy access for all (students, faculty, staff, community members, and business owners) to download, print, and post.
• Include information about the Enough is Enough campaign in your school, community, and/or district newsletter.
• Feel free to use the Enough is Enough logo -- simply e-mail enough@naspa.org to obtain the best format for your purposes.

If You Feed Them, They Will Come

• Get a local business to attend a basketball game a week before the Enough is Enough events and hand out free food.
• Pass out Enough is Enough ribbons or other branding piece with the donations; Have a sportscaster make a plug for Enough is Enough events, and thank the vendor for the donations and community support.
• Have a half-time speaker address violence on campus.