| Bacon & Eggs: How social media and traditional marketing go hand in hand to create synergy and improve student engagement (#naspatech14) |
| Coordinating Presenter: Christian Aniciete |
Thursday, October 27 |
| 5:30 PM - 6:30 PM |
Stars & Stripes |
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| Social media is the latest and hottest marketing game changer in town and it needs to be part of any college or university’s broader marketing and communications strategy. Using a mix of award winning case studies and real-time examples, this interactive presentation will show how to create the perfect bacon and eggs combination and maximize the use of social tools particularly Facebook to create buzz, engage, and build long-term relationships. |
