The Well-Balanced Nudge: How to Impact Behavior without Limiting Choice
From slicing apples to sending texts, education professionals have drawn from a growing suite of behavioral insights to design interventions that positively influence student behavior. Nudging can take on a variety of forms that range in strength and scale, but with such an adaptable concept comes the need to prevent confusion or unintentional misuse in practice. While behavioral interventions are rightfully discussed for their potential to achieve large-scale change at low costs, it’s also worth underscoring the importance of implementing nudges with fidelity. Ethical nudges should be designed with the intention of benefitting those being nudged, and they should never be misleading, coercive, or restrictive. As illustrated in a satirical cartoon from the Behavioral Scientist magazine, a “gentle tap of good sense” falls neatly in the center of the nudge continuum, whereas “feather of statistical insignificance” and “bat of paternalistic overreach” lie on opposite ends. In this post, NASPA's Research and Policy Associate Alexa Wesley offers a few suggestions for ways student affairs professionals can strike the right balance on the nudging scale.
3 Things SA Pros Should Know About “Smart” Nudging
How can student affairs professionals leverage their resources and knowledge of human behavior to advance student success at scale while maintaining personalized connections with students? With access to more data and technology than ever before, campuses are implementing digital nudging interventions that are designed to fit intuitively with a student’s lifestyle. Through the combination of behavioral science and data analytics, these “smart” nudges go beyond reminders about assignments and deadlines. Similar to how companies like Netflix predict TV shows or movies that “you might also like” based on consumer data and algorithms, institutions can improve the quality of the student experience through personalized nudges delivered electronically and informed by student data or real-time responses. In this post RPI Research and Policy Associate Alexa Wesley discusses how smart nudges can provide students with guidance and messages of encouragement relevant to their specific concerns and circumstances.
Alamo Area Colleges Access & Completion Consortium
This unique model of collaboration and collective impact strategies builds momentum to address educational and economic needs of our service area. The consortium hosts an annual Fall Summit for service providers to share best practices and models which support student success efforts.
RESEARCH & POLICY INSTITUTE GUIDE TO #NASPA18
Join members of NASPA’s Research and Policy Institute (RPI) at #NASPA18 to learn more about our work to connect research, policy, and effective student affairs practice in support of student success and the strategic priorities of the Association. Be sure to stop by the NASPA Booth in the Exhibit Hall to learn more about the work RPI staff are engaged in! The RPI blog is a great way to stay caught up with us year-round.
Nudging in Student Affairs: Key Concepts and Applications
College students can face a combination of logistical, financial, and psychological stressors that can potentially drive them off-track and lead them to make decisions that may not be in their best long-term interests. Students struggling to adjust to college and feeling like they “just don’t fit in” may stand to benefit most from being nudged into co-curricular engagement activities across campus or student support services, such as career counseling or advising. In this post, NASPA Research and Policy Associate Alexa Wesley discusses how, through intentional delivery and framing of information, student affairs professionals can promote the uptake and effectiveness of programs that will help students manage their competing priorities, build meaningful social connections, and improve overall health and wellbeing. This blog is the first in a series of posts that will discuss various applications of behavioral science in the context of higher education and student affairs.
Women In Student Affairs Knowledge Community Program Guide 2018 NASPA Annual Conference
The Women In Student Affairs Knowledge Community presents its 2018 NASPA Annual Conference program and event guide.