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NASPA Student Affairs Fundraising Conference

Workshop Student Success Student Affairs Fundraising and External Relations

Following increased and overwhelming concerns about the COVID-19 pandemic and its associated effects across our country, and driven by our responsibility to ensure the best interests of our NASPA community, we are unable to move forward with the in-person 2020 NASPA Student Affairs Fundraising Conference  (SAFC), scheduled July 16, 2020 – July 18, 2020, in Louisville, KY.  The health, well-being and safety of our members, our communities, and our staff are of utmost importance.  This was not an easy decision, but we felt this was the best way to proceed during such an unprecedented global situation

The purpose of the NASPA Student Affairs Fundraising Conference is to share and exchange strategies, ideas, and resources, and to discuss issues related to student affairs fundraising and external relations. The conference promotes an exchange of best practices. It is designed for professionals who currently have development responsibilities specifically in student affairs and for professionals with backgrounds and experience in either student affairs or development.

As many of you work to manage COVID-19 responses at your institution, you may also be wondering whether the 2020 NASPA Student Affairs Fundraising Conference will continue as scheduled amid the COVID-19 outbreak. NASPA is monitoring developments closely and assessing the potential impact, if any, on 2020 SAFC events. At this time, the conferences will continue as scheduled and NASPA will provide updates should things change.



Presented By


The NASPA Student Affairs Fundraising Conference is a professional development forum for professionals with specific fundraising, development, and donor communication responsibility for student affairs divisions. The primary audience includes prospective, aspiring and seasoned development professionals; new and seasoned student affairs professionals with roles connected to fundraising and external relations; and senior student affairs officers. The conference facilitates an exchange of strategies, ideas, and resources between participants regarding fundraising for student affairs. Conference educational sessions promote an exchange of best practices. 

To view the last conference's proceedings, take a look at the website or the program book. Learn more about this event's history and our 2020 event host below.

Conference History

Conference History The conference is co-sponsored by the NASPA Student Affairs Fundraising and External Relations Knowledge Community (KC). The vision of the KC is to enable NASPA members to develop fundraising knowledge and skills to enhance programs and services for Student Affairs at their individual institutions. The KC provides a professional home within NASPA for professionals working in, or connected to, student affairs development and external relations. The KC provides senior student affairs officers with a place to connect for the latest fundraising trends and strategies.

Previous Conference host institutions include University of North Carolina at Chapel Hill and Duke University (2005); University of South Carolina (2006); University of Illinois (2007); Georgia Tech (2008); University of Florida (2009); University of Missouri (2010); University of Utah (2011); University of Louisville (2012), Louisiana State University (2013), University of Houston (2014), the Ohio State University (2016), and University at Albany, SUNY (2018). 

About our 2020 Host: University of Louisville

The University of Louisville is a state-supported research university located in Kentucky's largest metropolitan area. It was a municipally supported public institution for many decades prior to joining the university system in 1970. The University has three campuses. The 287-acre Belknap Campus is three miles from downtown Louisville and houses eight of the university's 12 colleges and schools. The Health Sciences Center is situated in downtown Louisville's medical complex and houses the university's health-related programs and the University of Louisville Hospital. The 243-acre Shelby Campus is located in eastern Jefferson County.

The University of Louisville will be ubiquitously recognized as a great place to learn, a great place to work, and a great place in which to invest because we will celebrate diversity, foster equity, and strive for inclusion.  The University of Louisville pursues excellence and inclusiveness in its work to educate and serve its community through:

  1. Teaching diverse undergraduate, graduate, and professional students in order to develop engaged citizens, leaders, and scholars
  2. Practicing and applying research, scholarship and creative activity, and
  3. Providing engaged service and outreach that improve the quality of life for local and global communities.


Call for Proposals

Call for Proposals deadline has been extended to Monday, April 27, 2020!
The NASPA Student Affairs Fundraising Conference invites proposals from professionals from across the field committed to fundraising, development, and donor communication responsibility for student affairs division. We welcome your submission for this dynamic conference and invite you to join us to optimize your own student affairs development and external relations. You will be in the company of over 300 colleagues from across the country.
The conference planning committee encourages proposals regarding proven practices with content that will engage participants in fruitful discussions and provide meaningful content to bring back to their campuses.


Please note: all presenters must register to attend/participate at the event.

Submit Your Proposal by April 27, 2020!

Learn more about the #SAFC20 Conferences Themes

Fundraising Fundamentals
    • Demonstrate how the stages of development (identify, cultivate, solicit, steward) can be integrated into the portfolio and vernacular of student affairs professionals.

    • Understand how to identify potential donors to develop a donor database to track giving trends from year to year.

    • Articulate critical steps, questions, and conversations to have in the first 100 days of a new student affairs fundraising professional.

    • Interpret the nuance of fundraising metrics outside of final fundraising totals.


Developing and Maintaining Relationships
    • Identify strategies to inform university development officers on the work of student affairs to aid in the telling of the student affairs narrative.

    • Articulate pathways for prospects can be engaged with student affairs.

    • Understand the ways institutions and divisions of student affairs communicate the impact of gifts.

    • Define steps to create a working student affairs development board.


Student Affairs Partnering with Insitutional Development
    • Comprehend the different strategies/goals between Divisions of Student Affairs and institutional development offices.

    • Articulate effective strategies for relationship building both internally and externally.

    • Illustrate the ways in which technology can be used to improve partnerships across the institution.


Innovative Fundraising for Specific Prospects and Projects
    • Recognize the various fundraising campaigns and gifts which benefit students from marginalized backgrounds (e.g., scholarships for minority students, Black Student Union capital campaign, LGBT resource center).

    • Recognize the various fundraising campaigns and gifts which benefit specific awareness areas (e.g., suicide prevention).

    • Articulate the ways technology can be used to identify, cultivate, solicit, and steward donors.

    • Demonstrate the ways divisions can communicate the need for a gift and distinguish student affairs from an academic major or school.

Stewardship and Engagement at Every Level of Giving
    • Articulate the importance of demonstrating the impact of a gift to donors. 

    • Identify methods to maintain donor connection to sustain gift funded initiatives. 

    • Understand basic knowledge of Stewardship, including IRS Regulations, Donor Bill of Rights and principles of Stewardship.

    • Create an annual stewardship plan for each gift, scholarship, program and facility that includes gift acceptance policy, thank you notes, annual endowment report, event summaries, etc. that includes levels of giving.

    • Discuss the use of Students and Key Student Affairs Directors to interact with donors - Getting students in front of donors - stewardship opportunities.


Helpful Tips and Considerations

Successful Proposals Should Include:
  1. Lengthy description about session content that you will present.
  2. Relationship of the program to the conference themes outlined on the website.
  3. Identification of the program format including methods for participant involvement (e.g., discussion, effective practice sharing, case study analysis).
  4. Evidence of the conceptual foundation for proposal content including ways the program content is grounded in research, relevant experience, a cogent model, or appropriate theory.
Session Types:
  • Pre-Conference Workshop - (approximately 3 hours): These are half day workshops taking place immediately prior to the opening of the conference. Content should be rich, with a significant amount of audience interaction.

  • Concurrent Session - (60 minutes)

    • Panel - An interactive panel which combines experts in the topic sharing key knowledge and engaging with attendees.

    • Workshop - An interactive workshop that explores ideas and knowledge derived from professional practice and/or research. These types of sessions should contain a high level of audience participation.

    • General Interest - A presentation which a presentation might include research, campus and/or community programs, partnerships, and background information. This session is intended for individuals or concise group presentations on trending topics

  • Mini-Institute - (90 minutes): Sessions that are highly interactive and teaches best practices on student affairs fundraising. The extended timeframe allows for increased audience participation and engagement.

  • Toolbox Session (approximately 20 minutes): 30 minute sessions designed to give participants actionable ideas and tools to take back to their campus. Presenters will share ideas for 20 minutes followed by 10 minutes for questions. An example of a session title appropriate for this format is "10 New Ideas to Engage with the Parents of New Students."

Please note that your session may be accepted for a presentation in a different format. The Planning Committee selects a diverse array of sessions and session types in order to maximize the experience of conference attendees, and often accepts programs as a different session type.

Proposal Writing Tips:

Looking for tips on writing an effective NASPA proposal? See sample submissions and formatting tips in our Program Submission Guidelines.


Thursday July 16
Friday July 17
Saturday July 18

7:45 a.m. – 5:00 p.m.  Registration Check-In Open

9:00 a.m. – 12:00 p.m.  Pre-Conference Workshops (additional registration required)

1:15 p.m. – 2:15 p.m.  Welcome & Opening Keynote Speaker

2:30 p.m. – 3:30 p.m.  Concurrent Session I

3:45 p.m. – 4:45 p.m.  Concurrent Session II

5:00 p.m. – 6:30 p.m.  Networking & Donor Reception

6:30 p.m.  Off-site activity

7:45 a.m. – 5:00 p.m.           Registration & Exhibitor Tables Open

7:45 a.m. – 8:30 a.m.           Continental Breakfast (Provided)

8:30 a.m. – 9:30 a.m.           Concurrent Session III

9:45 a.m. – 10:45 a.m.          Concurrent Session IV

11:00 a.m. – 11:30 a.m.        Tool Box I

11:45 a.m. – 12:00 p.m.        Tool Box II

12:00 p.m. – 1:30 p.m.          Lunch & Student Affairs Fundraising: Raising Funds to Raise the Bar Author Panel Panel (Provided)

1:45 p.m. – 2:45 p.m.            Concurrent Session V

3:00 p.m. – 4:30 p.m.            Idea Accelerator

4:45 p.m. – 6:45 p.m.            Optional No-host Dinner and Dialogues

7:45 a.m. – 11:00 a.m.        Registration & Exhibitor Tables Open

7:45 a.m. – 8:30 a.m.          Continental Breakfast (Provided)

8:30 a.m. – 9:30 a.m.          Concurrent Sessions VI

9:45 a.m. – 10:45 a.m.        Closing Keynote Speaker

11:00 a.m. – 12:30 a.m.       Post-Conference Workshops (If available)  

Pre-conference Workshops

The planning committee is working to select pre-conference sessions that will enrich and enhance your attendee experience. Pre-conference workshops take place on Thursday, July 16 from 9:00 a.m. - 12:00 p.m. and require participants to pre-register for a fee. Pre-conference sessions are designed as highly specialized opportunities to discuss a specific topic or program 

Please check back often as pre-conference workshop information will be uploaded once finalized.



Registration is based on NASPA individual membership status.

  • If you are employed by a college or university that is an institutional member, you can join as an individual member at the $75 rate. This gives you the conference registration and a year of membership for less than the non-member registration fee.
  • If your institution is NOT a member, then you will need to join at the associate affiliate rate of $242 and then you can pay the individual member rate for conference registration. Visit the Membership section of the NASPA website to learn about membership types.

Registration will open in Fall 2019 - check back often as the link to register will be posted here.

Registration Fees
Early Registration
before 05/01/20

Regular Registration
05/02/2020 - 06/05/2020

Late Registration
after 06/06/2020
NASPA Member
$475 $525 $600
$675 $725 $800
NASPA Student Member
$175 $225 $300
Pre-conference Workshop
$75 $95 




General Event Questions:

Nathalie Villatoro
Assistant Director, Professional Development

Registration Questions:

Tonya Murphy
Assistant Director, Constituent Services
202-265-7500 ext 1180


Refunds will be given for cancellations, received in writing by May 15, 2020, less a $50.00 processing fee. In addition, a processing fee of $50.00 per registration will be charged for credit cards declined.

For a comprehensive listing of NASPA registration policies, please visit this page.



All conference workshops, keynotes, and receptions will occur on-campus at the University of Louisville. For detailed campus map please click here.

NASPA has arranged special room rates for conference attendees at the Omni Louisville Hotel starting at $164/night (not including 16.07% applicable tax). The cut-off date to receive the conference room rate is Wednesday, June 17, 2020. Rooms in the conference block may sell out prior to the cut-off date, so please make your reservation as soon as possible. 

We are currently in the process of organizing shuttle service from the Omni to campus. Please check back frequently as the website will be updated once we have a shuttle service schedule.




Hotel booking information:

Hotel Room Rate / Night

Omni Louisville Hotel
400 S 2nd St, Louisville, KY 40202

Book A Room


$164.00 - Single/Double
$184.00 - Triple
$204.00 - Quad


Louisville is serviced by Louisville International Airport (SDF). The Louisville International Airport is approximately 10 minutes away from the local hotel.


Temperatures in Louisville in July are around 89 degrees F. As the conference gets closer, please visit the Weather Channel for more information.


If you would like to sponsor or exhibit at the NASPA Student Affairs Fundraising Conference, please fill out the sponsor/exhibit application and send back all pages by scan or e-mail to kjerde@naspa.org by June 1, 2020.