Predictive Analysis of Student Data

Michelle Burke, Amelia Parnell, Alexis Wesaw, and Kevin Kruger

NASPA–Student Affairs Administrators in Higher Education conducted a landscape analysis of the use of predictive analytics by student affairs professionals at higher education institutions. Most student affairs divisions are collecting student engagement data and conducting needs, process, and outcomes assessments. NASPA’s research addressed the kinds of student engagement and behavioral data that are collected within student affairs departments and the extent to which institutions are using such data in predictive analytics models. The research also addressed the factors that influence institutions’ development of data analytics projects and how various resources are employed to collect the data and conduct the analyses.