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Marketing and Communications Manager, Specialty Brands

Marketing and Communications Manager, Specialty Brands 

Summary 

The Marketing and Communications Manager, Specialty Brands serves a vital role on the marketing and communications (MarCom) team as the primary liaison and collaborative partner to NASPA’s portfolio of specialty brands, including the Center for First-generation Student Success, select grant-funded projects, NASPA publications, the NASPA Foundation, TPE, NASPA Advisory Services, Culture of Respect, CPE, College Autism Network, Executive Placement Services, Student Affairs Collective, 32 NCSI, 360 Proof, and NASPA’s volunteer-led constituent groups.

The Marketing and Communications Manager, Specialty Brands must leverage exceptional project management, relationship management, and prioritization skills to support specialty brand goals through close collaborative work with staff leads and teams, offering both an expert MarCom perspective and strategic insight into overall NASPA communications and marketing priorities to enable more efficient, informed, and integrated decision making in the development of MarCom strategy, tactics, and supporting content.  

On the MarCom team, this role will be integrated into a fast-paced, high-output, and highly-supportive environment where primary responsibilities will be integrating specialty brands into overall strategy, communications, marketing, and cross-organizational calendaring; project management and execution lead on specialty brand MarCom tactics; and overall cross-functional execution and task sharing to support the team’s collective work. 

Highlighted additional responsibilities include: development of specialty brand marketing and engagement strategy, including articulation of value propositions and targeted, progressive email campaigns; strategic partnership in organic social strategy for specialty brand handles, specialty brand promotion by NASPA's primary handles, and direct social execution on a brand-by-brand basis; and content generation for the NASPA Blog in support of integrated telling of specialty brand stories.

The Marketing and Communications Manager, Specialty Brands, will be required to travel to the NASPA Annual Conference and/or special events, and other programs as requested. 

Reports to: Director, Marketing and Communications

Supervises: n/a

Specific Responsibilities of the Position
  • Collaborate with program and project leads across the organization in strategizing, developing, and tracking specialty brand strategy within the larger marketing and communications of the Association at large.
  • Serve as project manager for all MarCom related tactics in support of brand goals in execution collaboration with the full MarCom team.
  • Develop specialty brand marketing and organic engagement strategy in collaboration with program staff, articulating value propositions and partnering with MarCom colleagues in progressive campaign email strategy and execution.
  • Manage constituent group email communications and participate in the development of policies and procedures for volunteers executing email through the email tool, including trainings on SOPs and best practices.
  • Serve as primary strategic partner in organic social strategy for specialty brand handles, specialty brand promotion by NASPA's handles, as well as some direct social execution on a brand by brand basis.
  • Generate content for the NASPA Blog in support of the specialty brands portfolio, in partnership with constituent groups leaders and staff liaisons, to support a steady flow of high-quality content telling the brands' stories.
  • Project manage and/or design promotional collateral for specialty brands including logos, web and social imagery, postcards and advertisements.
  • Develop ability to understand and analyze data analytics to report back to specialty brand program colleagues on the success of long-term strategy and short-term campaigns.
  • Develop knowledge about the field of student affairs and larger higher ed landscape to ensure an informed perspective when crafting content and speaking as specialty brands. 
Qualifications

Experience in communications and marketing, including but not limited to social media for an organization, social advertising, graphic design, writing for the web, and email marketing, is required. Exceptional writing and copy-editing skills, strong attention to detail, and experience with the Adobe Creative Suite required. Experience with an email marketing tool and social scheduling software preferred. An understanding of higher education, specifically the values and competencies of the student affairs profession, or experience working at a higher education institution, is highly desirable.

 

To apply, please submit a resume, cover letter, and salary requirements to mattb@naspa.org. The priority deadline is Wednesday, January 22, 2020.

 

 

General Responsibilities of all NASPA Staff 

All NASPA staff positions are expected to share these common responsibilities, scalable for the position’s title and specific responsibilities. This section should be left blank for now as it will be filled in with a version of our common competencies listed in the evaluation once it is revised. We will do an update of these position descriptions once this is finalized in July and August.

Office Location/Working Conditions/Physical Requirements 
  • This position is located in the NASPA Washington, D.C. Office with the option for occasional work from a remote location.
  • This position is primarily office-based with primary work on a computer, including phone, email, and video conferencing.
  • Occasional overnight/day travel to represent NASPA at outside meetings and events, traveling by air and ground transportation. 
Employment Status

Full-time Exempt

About NASPA

NASPA is the leading association for the advancement, health, and sustainability of the student affairs profession. We serve a full range of professionals who provide programs, experiences, and services that cultivate student learning and success in concert with the mission of our colleges and universities. Established in 1918 and founded in 1919, NASPA comprises more than 16,000 members in all 50 states, 29 countries, and 8 U.S. Territories.   

Through high-quality professional development, strong policy advocacy, and substantive research to inform practice, NASPA meets the diverse needs and invests in realizing the potential of all its members under the guiding principles of integrity, innovation, inclusion, and inquiry.

NASPA members serve a variety of functions and roles, including the vice president and dean for student life, as well as professionals working within housing and residence life, student unions, student activities, counseling, career development, orientation, enrollment management, racial and ethnic minority support services, and retention and assessment.

NASPA is an equal opportunity employer. NASPA does not discriminate on the basis of race, color, national origin, religion, sex, age, gender identity, gender expression, affectional or sexual orientation, or disability in any of its policies, programs, and services. 

 

Assistant Director of Leadership and SSAO Initiatives

Summary

The assistant director of leadership and SSAO initiatives (AD) provides leadership, management, and support for a select portfolio of educational programs, member engagement, and Association initiatives for student affairs professionals who aspire to senior leadership roles in higher education. The AD provides oversight for the development of educational content that is consistent with the mission, vision, and strategic goals of NASPA. This position works with volunteer members and other NASPA staff to develop and implement professional development programs such as, but not limited to, the NASPA Institute for Aspiring Vice Presidents for Student Affairs, the NASPA Mid-level Administrators Conference, and several programs and events connected with the NASPA Annual Conference.

The AD also plays an important role in promoting and supporting member engagement opportunities connected with career advancement to senior-level student affairs roles.

Additionally, the AD supports various constituent groups (e.g., the NASPA AVP Steering Committee) in their work in executing their volunteer leadership roles by providing high-level guidance and support. Working collaboratively with NASPA staff and members, the AD also serves as a resource for member and public inquiries about the Association.

 

Reports To:  Senior Director of Leadership and Senior Student Affairs Officers Initiatives

 

Supervises:  Not applicable

 

Specific Responsibilities of the Position

Professional Development Event Management

  • Serve as the lead NASPA program manager in the planning and successful implementation of the NASPA Institute for Aspiring Vice Presidents for Student Affairs and additional programs/events as assigned;
  • Assist with other programs targeting current and aspiring senior student affairs officers and other higher education leaders;
  • Develop and reconcile program budgets while monitoring financial performance through forecasting and revenue projections;
  • Guide cross-functional teams responsible for marketing, customer service, logistical support, and sponsorship solicitation;
  • Communicate regularly with volunteer members, often including executives and external organizations, to develop impactful educational content delivery;
  • Review and approve hotel/venue logistics to ensure program success;
  • Collaborate with NASPA marketing and communications staff to write and edit all aspects of conference collateral to include event websites, digital and print marketing, and social media activity;
  • Assist in the planning and development of additional NASPA conferences, workshops, and institutes as needed;
  • Support the NASPA Annual Conference through means such as, but not limited to, overseeing a conference sub-committee and contributing to program review, editing, and selection; and
  • Assist in the planning and development of content delivery and events during the NASPA Annual Conference.

 Volunteer Management

● Serve as staff liaison for the NASPA AVP Steering Committee;

  • Contribute to and facilitate leadership training and volunteer management for teams of volunteers across the country to generate content and engagement opportunities;
  • Oversee volunteer conference planning committees comprised of members, primarily senior student affairs officers, from across the country to develop enriching content for NASPA’s educational programs portfolio;
  • Act as a staff communication liaison to the leadership of a NASPA Knowledge Community, ensuring members are connected, knowledgeable, supported, and accountable; and
  • Serve as a primary resource for inquiries related to the AD’s portfolio of conferences and overall association details.

Additional Responsibilities

  • Partner with Information Management and Constituent Experience team members to identify and track transitions in senior student affairs officer roles, president/chancellor positions, and promising senior-level volunteer prospects;
  • Partner with Recruitment, Engagement, and Volunteerism (REV) and the Volunteer Engagement Team to develop and enact effective member recruitment, engagement, and volunteerism strategies; leverages opportunities imbedded in other duties (e.g., professional development offerings, member interaction, and engagement with constituent groups) to advance Association priorities;
  • Review, edit, and post volunteer-written blog entries to the NASPA website;
  • Manage and edit website content to ensure that accurate information is available to members and the public-at-large; and
  • Perform other duties as assigned.

General Responsibilities of all NASPA Staff

All NASPA staff positions are expected to share common responsibilities regarding the operations of the Association and related to large-scale professional development programming.

 

Qualifications

  • At least three years of full-time work experience including at least two years of program management experience is required; experience working in a professional association, higher education, or similar professional setting is preferred.
  • A master’s degree is required, preferably in adult learning, higher education administration, leadership development or related field.
  • Knowledge of current issues related to higher education and student affairs administration is required.
  • Superior project management skills including the ability to manage many projects simultaneously is required.
  • Strong organizational skills, with the ability to establish priorities, manage competing demands, and meet deadlines are required.
  • Excellent written and verbal communication skills are required.
  • Superior customer service skills are required.
  • Proactive, highly-motivated, and collaborative nature required.
  • Experience engaging professionally with executives and external partners is preferred.

● Excellent ability to establish, build, and maintain interpersonal relationships is required.

  • Data management experience, i.e., ability to collect, analyze, and synthesize data to develop action plans is preferred.
  • Ability to take initiative, use sound judgment, resolve problems diplomatically and discreetly, and work effectively, independently, and cooperatively with all levels of staff and constituents.
  • Capacity to build relationships inside and outside of the organization with stakeholders, members, and colleagues.
  • Proficiency in the use of computers and application software in a networked environment and the ability to learn and utilize new technology tools as they emerge are required.

 

Office Location/Working Conditions/Physical Requirements

This position may be located in the NASPA Washington, D.C. Office with the option for occasional work from a remote location OR this position may be based anywhere in the contiguous 48 states provided the remote work location complies with the requirements in the NASPA Personnel and Policy Manual.

This position is primarily office-based with primary work on a computer, including phone, email, and video conferencing.

Moderate overnight travel to NASPA events is expected during which the position may be expected to complete set-up and stand for longer periods of time than usual, traveling by air and ground transportation.

Occasional overnight travel to represent NASPA at outside meetings and events may be expected, traveling by air and ground transportation.

 

Employment StatusFull-time Exempt

 

About NASPA

NASPA is the leading association for the advancement, health, and sustainability of the student affairs profession. We serve a full range of professionals who provide programs, experiences, and services that cultivate student learning and success in concert with the mission of our colleges and universities. Established in 1918 and founded in 1919, NASPA comprises more than 16,000 members in all 50 states, 29 countries, and 8 U.S. Territories.

Through high-quality professional development, strong policy advocacy, and substantive research to inform practice, NASPA meets the diverse needs and invests in realizing the potential of all its members under the guiding principles of integrity, innovation, inclusion, and inquiry.

NASPA members serve a variety of functions and roles, including the vice president and dean for student life, as well as professionals working within housing and residence life, student unions, student activities, counseling, career development, orientation, enrollment management, racial and ethnic minority support services, and retention and assessment.

NASPA is an equal opportunity employer. NASPA does not discriminate on the basis of race, color, national origin, religion, sex, age, gender identity, gender expression, affectional or sexual orientation, or disability in any of its policies, programs, and services.

 

To apply, interested candidates should submit via email to James Stascavage, senior director of leadership and senior student affairs officers initiatives, a letter of interest and a resume. Materials received by February 21, 2020 will receive priority consideration and review of applications will continue until the position is filled.