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Utilizing Social Platforms to Connect with First-gen Students

Utilizing Social Platforms to Connect with First-gen Students

Student Success
February 20, 2020   |  4:00 PM - 5:00 PM Jessica Guzmán Erin Kimura-Walsh, Ph.D. Alma Llamas Cynthia Mosqueda, Ed.D. Symone Morales
Please Note: Time zones are in Eastern.

Are you finding success connecting with first-generation college students to engage in your institution's programs and services?

This webinar features practitioners leading first-generation college student programs from El Camino College, Santa Clara University and the University of California, Los Angeles sharing their experiences utilizing social media to connect with students, promoting their work on campus and across the broader community. They will share lessons learned and strategies they have developed while expanding their social media presence across a range of platforms including Instagram, LinkedIn, Facebook, Twitter and more.

Learning Outcomes

By participating in this session, attendees will be able to:

  • receive an overview of social media platforms and how they can be used to advance first-generation college student programs;
  • learn how unique social media platforms can be used to achieve specific programmatic goals;
  • understand strategies for starting and sustaining a social media presence; and
  • grasp how social media platforms can increase attendance and raise awareness of programs and services.
Member: $99 Other: $149
Course Length
60 Minutes
Course Type
Live Briefing

Take This Course

Accessing the Presentation

Above shot of three people pointing at a laptop screen

Once you complete your registration, you will be able to access the session under "My Online Events" in the NASPA Engagement Portal.

  • Live session access information will be listed under Contents - Live Session Access Information before the session has aired.

  • All sessions are recorded. Once the session is over, the recording will be available approximately one week after the air date. You may view the materials as many times as you'd like, at whatever pace you would like.

  • If you have any difficulty accessing the materials, please contact NASPA Online Professional Development (opd@naspa.org).

Go To "My Online Events"