Fundraising and Communications Knowledge Community
Student Affairs Fundraising and Communications
The Fundraising and Communications Knowledge Community serves as a professional home and resource community for student affairs professionals engaged in fundraising and communications. We support skill development, share innovative practices, foster professional connections, and advocate for the essential role of storytelling, fundraising, stewardship, and strategic communication in advancing student affairs and higher education.
About
Vision
The Fundraising and Communications Knowledge Community equips student affairs professionals with the tools, knowledge, and confidence to lead strategic fundraising and communications efforts that amplify the impact of student affairs. We cultivate a community of practice where professionals innovate, lead, and elevate fundraising and communications in higher education.
Priorities
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Professional Development & Knowledge Sharing - Facilitate skill-building and resource-sharing opportunities that advance professionals' ability to lead fundraising and communication efforts within their role across all levels of responsibility.
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Community & Network Building - Cultivate a vibrant, supportive network of professionals through online platforms, mentoring, storytelling, and collaborative engagement opportunities.
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Thought Leadership & Innovation - Showcase and contribute to emerging trends, effective practices, and bold ideas that advance fundraising and communications within higher education.
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Visibility & Strategic Partnerships - Strengthen the KC’s presence across NASPA and the field by engaging in cross-functional partnerships, publishing content, and hosting high-impact sessions and events.
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Assessment & Impact - Measure the effectiveness of KC initiatives and engagement to ensure continued relevance, equity, innovation, and value for members.
Leadership Team
Knowledge Community leaders are NASPA volunteers who have generously devoted their time to their Knowledge Community. Chairs are elected by the Knowledge Community members, while additional roles are selected by the Knowledge Community Leadership Team. If you are interested in joining our Leadership Team, please email [email protected].
- Adam Serafin, Co-Chair
Associate Director for Advancement, Division of Student Life
University of Washington - Aidan Andrews, Program Manager
Assistant Director for Annual Giving
Boston College - Elizabeth Poindexter, Program Manager
Executive Director of Communications and Special Projects, Student Affairs
University of North Carolina at Chapel Hill - Susan Buckenmeyer, Communications Manager
Associate Dean of Students, Office of the Dean of Students
University of Texas at Austin - Heather Bridgeford, Conference & Awards Manager
Director of Student Affairs Marketing & Communication
University of Missouri-Columbia - Ed Kenny, Region II Representative
Director of Development, Division of Student Affairs
University of Maryland - Alice Maxwell, Region III Representative
Senior Director of Marketing and Communications, Division of Student Affairs
Florida State University
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Resources
The Student Affairs Fundraising and Communications Knowledge Community compiled the following list of resources. However, inclusion on this list does not represent an endorsement of the information, site, or organization by NASPA and any of its entities.
Books
- NASPA's "Student Affairs Fundraising: Raising Funds to Raise the Bar"
- “Three and a Tree” by 160over90
- “Start with Why” by Simon Sinek
- “Applied Empathy: The New Language of Leadership” by Michael Ventura
- “Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation” by Tim Brown
- “This is Marketing” by Seth Godin
- “Media U: How the Need to Win Audiences Has Shaped Higher Education” by John Marx and Mark Garrett Cooper
- "Digital Leadership in Higher Education: Purposeful Social Media in a Connected World" by Josie Ahlquist
White Papers
Blogs/Websites
- VoltEdu
- mStoner
- Inside Higher Ed's Call to Action: Marketing and Communications in Higher Education
Organizations
- The Plain Language Group
- Educational Advisory Board (EAB)
- Institute for Public Relations
- Council for Advancement and Support of Education (CASE)
Other
Questions?
- Email us at [email protected]